The Economic Naturalist

Robert H. Frank is a professor of Management and Professor of Economics at the Johnson Graduate School of Management, Cornell University. His "Economic Scene" column appears monthly in The New York Times. He is the author of Choosing the Right Pond, The Winner-Take-All Society, and Luxury Fever, among others. He lives in Ithaca, New York.

出版者:Basic Books

作者:Robert H. Frank

页数:240

出版时间:2007-5-21

价格:USD 26.00

装帧:Hardcover

isbn号码:9780465002177

图书标签:经济学经济economic经济入门趣味书英文原版《经济学中的自然主义》RobertFrankEconomics

承接 住宅 自建房 室内改造 装修设计 免费咨询 QQ：624617358 一级注册建筑师 亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world.

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando?

For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.

Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons.

The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.

"Smart, snappy and delightful. Bob Frank is one of America's best writers on economics." -- Tyler Cowen, George Mason University, and author of In Praise of Commercial Culture and What Price Fame?

"Fascinating, mind-expanding, and lots of fun." -- Steven Pinker, Harvard University, and author of The Blank Slate, How the Mind Works, and The Stuff of Thought

读后感

今天刚刚把《牛奶可乐经济学》这本书看完。书是在当当网上购买的。说起当当网，只要有网上购书经验的童鞋都不会陌生，经常和当当一起被提及的，还有卓越网。在这两个网上购书多了，也渐渐发现一个情况。以豆瓣今天推荐的书来说吧：四本书，其中有三本（包括《圈》、《麦》...

◎乃鼎齋無機客 截至現在，美國康奈爾大學的教授Robert Frank在今年已經出版了兩本書，一本《Richistan:A Journey Through the American Wealth Boom and the Lives of the New Rich》（《巨富国度：走进全美暴发户和新富阶层的富貴生活》），披露“美国百万富翁数目在过去1...  

两周前自卓越网上购买了美国康奈尔大学管理学院罗伯特•弗兰克教授教授所著的《牛奶可乐经济学》的中译本，不到三个晚上已经看完。作为不曾接触过经济学的普通读者，我由衷感谢教授所著的这本书，他用日常可见的经济现象解说经济学原理，通过诸如牛奶和可乐不同形状的包装形...  

用户评价

有意思的问答书，以经济学的视角来解读周遭的世界

挺有意思的视角

Using economics to explain real life phenomenon. Worth Reading.

有意思的问答书，以经济学的视角来解读周遭的世界

from 3/29/2016 to 4/11/2016 问题是有趣的问题，但回答里对经济学概念的融汇和解释常常不到位