The Economic Naturalist pdf epub mobi txt 電子書 下載2025
Robert H. Frank is a professor of Management and Professor of Economics at the Johnson Graduate School of Management, Cornell University. His "Economic Scene" column appears monthly in The New York Times. He is the author of Choosing the Right Pond, The Winner-Take-All Society, and Luxury Fever, among others. He lives in Ithaca, New York.
- 經濟學
- 經濟
- economic
- 經濟入門趣味書
- 英文原版
- 《經濟學中的自然主義》
- RobertFrank
- Economics
The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world.
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando?
For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.
Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons.
The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
"Smart, snappy and delightful. Bob Frank is one of America's best writers on economics." -- Tyler Cowen, George Mason University, and author of In Praise of Commercial Culture and What Price Fame?
"Fascinating, mind-expanding, and lots of fun." -- Steven Pinker, Harvard University, and author of The Blank Slate, How the Mind Works, and The Stuff of Thought
具體描述
讀後感
妙趣橫生的經濟學讀物這幾年大行其道，2006年的《魔鬼經濟學》，2007年的《貨幣戰爭》，今年的《在星巴剋要買大杯咖啡》、《性越多越安全：顛覆傳統的反常經濟學》、《牛奶可樂經濟學》等等，觀察、分析日常生活中的經濟現象成為一種時尚。這是對傳統經濟學的一種“反其道而行...
評分我這輩子最不會做的事情就是跟錢打交道（至少直到現在為止），所以讓我讀一本經濟學書籍，實際上我是拒絕的，今年讀過《衝突的戰略》（講博弈論的），結果剩瞭三分之二宣告失敗，就連讀過的三分之一都完全處在雲裏霧裏。 偶然之間去朋友的書店，看到暢銷書裏排名前十的這本《...
評分 評分高中的校長曾經在入學典禮上說，許多中國人都喜歡玄學，越是聽不懂看不懂的，他越覺得深刻牛逼越覺得你有學問，你把事情給解釋清楚瞭，他反倒不覺的你有知識瞭。真的學問在於能把一件復雜的事情簡單化。 當年聽到這番話時，好像被大錘子敲瞭一下完全懵住瞭，如此赤裸裸的撕去知...
評分兩周前自卓越網上購買瞭美國康奈爾大學管理學院羅伯特•弗蘭剋教授教授所著的《牛奶可樂經濟學》的中譯本，不到三個晚上已經看完。作為不曾接觸過經濟學的普通讀者，我由衷感謝教授所著的這本書，他用日常可見的經濟現象解說經濟學原理，通過諸如牛奶和可樂不同形狀的包裝形...
用戶評價
absolutely love it. Would recommend my son or daughter to read it in the future
评分簡單易懂
评分from 3/29/2016 to 4/11/2016 問題是有趣的問題，但迴答裏對經濟學概念的融匯和解釋常常不到位
评分簡單易懂
评分from 3/29/2016 to 4/11/2016 問題是有趣的問題，但迴答裏對經濟學概念的融匯和解釋常常不到位
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有