Researching Communications pdf epub mobi txt 電子書下載2025

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出版者:A Hodder Arnold Publication

作者:David Deacon

出品人:

頁數:448

译者:

出版時間:1999-06-30

價格:USD 45.00

裝幀:Paperback

isbn號碼:9780340596852

叢書系列:

圖書標籤:

政治傳播學
傳播學
semester1
research
methods,
loughborough
communication,
ResearchMethod

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This is a complete guide to researching media and communications. It introduces the major research methods, giving examples of research analyses and practical step-by-step guides on how to do research. Media students will find themselves undertaking research projects from their first year onwards: this book will be invaluable at all stages of their coures and will also provide a sound basis for undertaking advanced graduate study. The text covers all aspects of communication research, including: quantitative and qualitative methods; questions of objectivity and research methods; archival work; statistical sources; the analysis of texts, talk, and images; observation; survey research; and the use of computers and the Internet.