New Product Forecasting 2024 pdf epub mobi 电子书

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发表于2024-12-28

New Product Forecasting 2024 pdf epub mobi 电子书

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出版者:M E Sharpe Inc

作者:Kahn, Kenneth B.

出品人:

页数:176

译者:

出版时间:2006-4

价格:$ 56.44

装帧:Pap

isbn号码:9780765616104

丛书系列:

图书标签: marketing branding and

New Product Forecasting 2024 pdf epub mobi 电子书图书描述

Description: Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples.

Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning.

Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels.

Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

New Product Forecasting 2024 pdf epub mobi 电子书

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