ADVERTISING NOW.ONLINE 2024 pdf epub mobi 电子书

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发表于2024-05-19

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出版者:Taschen

作者:Wiedemann, Julius 编

出品人:

页数:448

译者:

出版时间:2006-10

价格:320.00元

装帧:Turtleback

isbn号码:9783822849569

丛书系列:

图书标签: 广告 ONLINE Design Art 设计老金

ADVERTISING NOW.ONLINE 2024 pdf epub mobi 电子书图书描述

Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

ADVERTISING NOW.ONLINE 2024 pdf epub mobi 电子书

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