Advertising Ethics (Basic Ethics in Action) 2024 pdf epub mobi 电子书

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发表于2024-05-17

Advertising Ethics (Basic Ethics in Action) 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Edward Spence

出品人:

页数:160

译者:

出版时间:2004-06-08

价格:USD 29.80

装帧:Paperback

isbn号码:9780130941213

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Advertising Ethics (Basic Ethics in Action) 2024 pdf epub mobi 电子书图书描述

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

Advertising Ethics (Basic Ethics in Action) 2024 pdf epub mobi 电子书

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