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The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.

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發表於2024-11-23

Words That Work 2024 pdf epub mobi 電子書下載

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書的副標題是“It's Not What You Say, It's What People Hear”，我看瞭以為是和“How to Talk to Anyone”類似的書，讀瞭纔發現，兩者的側重點完全不同，前者是mass communication的技巧，後者側重於日常交流的小細節。由於作者的背景，書中的例子主要都是政治方麵的，一小部...

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雖然這本書大多數篇幅和政治有關，但即使對政治不感冒的讀者，也能從中收獲不少信息和樂趣。個人收獲如下： - 在作者的推薦下讀瞭一遍George Owell 的《Politics and English language》；這真是一篇好文。（之前在《我為什麼要寫作》這本書裏讀到過翻譯過來的《政治和英語...

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出版者:Hyperion

作者:Frank Luntz

出品人:

頁數:352

譯者:

出版時間:2006-12-20

價格:USD 24.99

裝幀:Hardcover

isbn號碼:9781401302597

叢書系列: