Life After the 30-Second Spot 2024 pdf epub mobi 电子书

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发表于2024-05-17

Life After the 30-Second Spot 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Joseph Jaffe

出品人:

页数:284

译者:

出版时间:2005-05-25

价格:USD 29.95

装帧:Hardcover

isbn号码:9780471718376

丛书系列:

图书标签: 广告 marketing

Life After the 30-Second Spot 2024 pdf epub mobi 电子书图书描述

The old media strategies advertisers used for decades no longer work. Here's what does Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Life After the 30-Second Spot 2024 pdf epub mobi 电子书

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