Scenarios 2024 pdf epub mobi 电子书

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发表于2024-12-25

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出版者:Wiley

作者:Kees van der Heijden

出品人:

页数:380

译者:

出版时间:2005-1-18

价格:USD 49.95

装帧:Hardcover

isbn号码:9780470023686

丛书系列:

图书标签: 商业自我提高心理书籍市场营销人际关系 StrategicDesign

Scenarios 2024 pdf epub mobi 电子书图书描述

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

Scenarios 2024 pdf epub mobi 电子书

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