薩馬拉,為活躍於美國紐約的平麵設計師。他藉助STIM視覺傳播公司(STIM Visual Communication),忙碌於授課、寫作、谘詢和開講座等事務。15年的品牌設計與信息設計,使他經受到印刷設計、包裝設計、環境設計、用戶界麵設計、動畫設計等多種項目的熏陶。薩馬拉先生目前是紐約大學視覺藝術學院、紐約州立大學伯斯學院和帕森設計學院的教師。他撰寫瞭《平麵設計網格的製作與突破》、《印刷工作手冊》、《齣版物設計完全手冊》和《字體風格搜索手冊》等著作。
This book is the most compact and lucid handbook available outlining the basic principles of layout, typography, colour usage and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a 'visual language' and brilliance is recognised in designers whose work seems to break all the rules, yet communicates its messages clearly. This is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text and examples. The chapters include Graphic Design: What It Is; What Are They and What Do They Do?, Choosing and Using Type and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
發表於2024-06-01
Design Elements 2024 pdf epub mobi 電子書 下載
我覺得老外寫的書就是要比國內一些騙錢的書好的多 即使是相當於我們的教科書。 這本書總是結閤實例像我們闡述道理 很實用 很可讀
評分01. have a concept 02. communicate - don't decorate 03. speak with one visual voice 04. use two typeface families maximum. ok, maybe three 05. use the one-two punch 06. pick colors on purpose 07. if you can do it with less, then do it. 08. negative space ...
評分01. have a concept 02. communicate - don't decorate 03. speak with one visual voice 04. use two typeface families maximum. ok, maybe three 05. use the one-two punch 06. pick colors on purpose 07. if you can do it with less, then do it. 08. negative space ...
評分 評分如果書架上隻能有一本設計類教材,我會選這本。 適閤所有設計程度的人,但是裏麵不是講軟件的,沒有技術類教程,而是講“設計這件事”。很多被認為是規律和經典的內容,如果有精力,可以看另外一本藍色的,用案例來分析不同項目中的設計運用。
圖書標籤: 設計 平麵設計 design GraphicDesign 平麵設計原理 美國視覺設計學院用書 藝術 理論
當時自己讀的英文原版,是一本非常好的平麵設計入門書籍。與《給大傢看的設計書》不同,更多麵嚮非平麵設計從業者的設計師。從講述設計原則到最後打破設計原則,書中的案例精彩地展現瞭平麵設計中的方法、道理。
評分2012-05
評分2012-05
評分2012-05
評分2012-05
Design Elements 2024 pdf epub mobi 電子書 下載