Blackwell管理百科全书 2024 pdf epub mobi 电子书

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发表于2024-09-07

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出版者:Blackwell Pub

作者:McGee, John 编

出品人:

页数:418

译者:

出版时间:1997-12

价格:1356.00元

装帧:HRD

isbn号码:9781405118286

丛书系列:

图书标签: 集体智慧 Dictionary

Blackwell管理百科全书 2024 pdf epub mobi 电子书图书描述

The new edition of The Blackwell Encyclopedia of Management: Strategic Management includes a new preface by the current editor, John McGee. He acknowledges the signal contribution of Derek Channon and outlines the key current trends in the field of strategic management. Fully updated new edition covers over 160 key terms and concepts in strategic management; Contains contributions from more than 55 international contributors; Gives more explicit attention to 'competitive strategy' and 'competitive advantage'; Fully treats the 'resource-based view', with recent developments around the 'knowledge- based view'; Introduces the 'new economy', specifically economics of knowledge and information and the nature of network externalities; Outlines the key current trends in the field of strategic management in the editor’s preface.

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