The Content Analysis Guidebook 2024 pdf epub mobi 电子书

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About the Author

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

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发表于2024-09-29

The Content Analysis Guidebook 2024 pdf epub mobi 电子书

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content analysis is a summarizing ,qunantitive analysis of messages that relies on the scientific method (including attention to objectivity-intersubjectivity,a priori design,raliability,validity,generalizability,replicability,and hypothesis testing) and i...

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出版者:Sage Publications, Inc

作者:Kimberly A. Neuendorf

出品人:

页数:320

译者:

出版时间:2001-12-15

价格:USD 82.00

装帧:Paperback

isbn号码:9780761919780

丛书系列:

图书标签: 方法论传播学学术 analysis communication 社会科学 content Methodology

The Content Analysis Guidebook 2024 pdf epub mobi 电子书图书描述

Book Description

"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."

-Marshall Scott Poole, University of Illinois, Urbana-Champaign

"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis."

-William Evans, Georgia State University

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers with:

* Numerous examples from across the social sciences

* Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research

* Pedagogical tools in an easy to understand format

Book Info

Content analysis is one of the most important but complex research methodologies in the social sciences. Author provides an accessible core text for upper-level graduates and graduate students across the social sciences. This text unravels the complicated aspects of content analysis. Softcover. Hardcover available.

The Content Analysis Guidebook 2024 pdf epub mobi 电子书

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