Corporate Communication 2024 pdf epub mobi 电子书

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发表于2024-12-25

Corporate Communication 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill/Irwin

作者:Paul A Argenti

出品人:

页数:288

译者:

出版时间:2005-12-07

价格:USD 77.50

装帧:Paperback

isbn号码:9780072990546

丛书系列:

图书标签: Corporate Communication 老师推荐教材 Tuck_Analysis_for_General_Manag Tuck Corporate_Communication 2013

Corporate Communication 2024 pdf epub mobi 电子书图书描述

<blockquote> Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. </blockquote> <blockquote>Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.</blockquote> <blockquote>By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. </blockquote>

Corporate Communication 2024 pdf epub mobi 电子书

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