Buyology 2024 pdf epub mobi 电子书

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发表于2024-11-29

Buyology 2024 pdf epub mobi 电子书

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It is definitely an eye-catcher, given the fancy title and wide press report. However, readers can find little analysis beyond dazzling phenomena. This is not a serious research report but a loose writing. The author plays the role of a strategic consul...

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我是这里的新手也是生意上的新手我本身很喜欢心理学，，，因为在我看来消费和心理学史有极大的联系的，，，我以前看过消费者消费行为学超赞的，，，，俗话说 “知己知彼”。。“攻心”。。。说的就是心理学的吧。。，我也没看过这本书但是很想看，，，我是在...

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出版者:Random House Audio

作者:Martin Lindstrom

出品人:

页数:0

译者:

出版时间:2008-10-21

价格:USD 29.95

装帧:Audio CD

isbn号码:9780739376010

丛书系列:

图书标签: 心理学营销神经营销学社科科普生活成长人文

Buyology 2024 pdf epub mobi 电子书图书描述

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates .

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts .

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

Buyology 2024 pdf epub mobi 电子书

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