BrandSimple 2024 pdf epub mobi 电子书

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发表于2024-06-19

BrandSimple 2024 pdf epub mobi 电子书

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出版者:Palgrave Macmillan

作者:Allen P. Adamson

出品人:

页数:230

译者:

出版时间:2006-08-22

价格:USD 24.95

装帧:Hardcover

isbn号码:9781403974051

丛书系列:

图书标签: brand simple

BrandSimple 2024 pdf epub mobi 电子书图书描述

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.

BrandSimple 2024 pdf epub mobi 电子书

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