Then We Set His Hair on Fire 2024 pdf epub mobi 电子书


Then We Set His Hair on Fire

简体网页||繁体网页

Then We Set His Hair on Fire 2024 pdf epub mobi 电子书 著者简介


Then We Set His Hair on Fire 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-25

Then We Set His Hair on Fire 2024 pdf epub mobi 电子书

Then We Set His Hair on Fire 2024 pdf epub mobi 电子书

Then We Set His Hair on Fire 2024 pdf epub mobi 电子书



喜欢 Then We Set His Hair on Fire 电子书 的读者还喜欢


Then We Set His Hair on Fire 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:Portfolio
作者:Phil Dusenberry
出品人:
页数:290
译者:
出版时间:2005-9-9
价格:GBP 24.95
装帧:Hardcover
isbn号码:9781591840824
丛书系列:

图书标签: 创意  广告  Marketing  营销  市场营销  一些文字   


Then We Set His Hair on Fire 2024 pdf epub mobi 电子书 图书描述

在线阅读本书

According to advertising legend Phil Dusenberry, business ideas may or may not be valuable, but true insights are much rarer than ideas and much more precious. A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business.

Consider just a few of the breakthrough insights that Dusenberry’s agency, BBDO, has offered their clients over the years: That General Electric’s unifying tagline should be “We bring good things to life.” That Pepsi should be targeting the “Pepsi Generation.” That Ronald Reagan’s 1984 reelection theme should be “Morning in America.” That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!

Dusenberry argues that these brainstorms don’t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process—Research, Analysis, Insight, Strategy, and Execution (RAISE)—in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO.

Moving the Needle will help businesspeople get to the heart of their toughest problems.

Then We Set His Hair on Fire 2024 pdf epub mobi 电子书

Then We Set His Hair on Fire 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Then We Set His Hair on Fire 2024 pdf epub mobi 用户评价

评分

《洞见,世界最富创意的广告公司,一个洞见胜过一千个创意》 这就是the visionary写出来的书。看一本顶十本。

评分

《洞见,世界最富创意的广告公司,一个洞见胜过一千个创意》 这就是the visionary写出来的书。看一本顶十本。

评分

《洞见,世界最富创意的广告公司,一个洞见胜过一千个创意》 这就是the visionary写出来的书。看一本顶十本。

评分

《洞见,世界最富创意的广告公司,一个洞见胜过一千个创意》 这就是the visionary写出来的书。看一本顶十本。

评分

《洞见,世界最富创意的广告公司,一个洞见胜过一千个创意》 这就是the visionary写出来的书。看一本顶十本。

Then We Set His Hair on Fire 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有