雷·莫尼漢(Ray Moynihan)是全球知名的關注人類健康的作傢之一,他的許多著作刊載於《悉尼晨報》(Sydney Morning Herald)、《墨爾本年代》(Melbourne Age)、《澳大利亞財經評論》(Australian Financial Review)、《不列顛醫學月刊》(British Medical Journal)、《柳葉刀》(Lancet)和《新英格蘭醫學雜誌》(New England Journal of Medicine)。
阿蘭·卡塞爾(Alan Cassels)是加拿大作傢和關注醫藥政策的研究人員。
Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."
發表於2024-11-29
Selling Sickness 2024 pdf epub mobi 電子書 下載
說實話平時對這種行業內幕的書不關心,這次也是朋友的推薦讀瞭一下,內容還可以,揭露的某些醫藥內幕也讓我觸動瞭一下,迴傢趕緊看瞭看自己的藥箱。一直都知道健康不用吃藥,平常也不吃保健藥之類的,可是感冒,發燒時,總難免還是會感冒藥吃過頭,看來以後要注意瞭。
評分說實話平時對這種行業內幕的書不關心,這次也是朋友的推薦讀瞭一下,內容還可以,揭露的某些醫藥內幕也讓我觸動瞭一下,迴傢趕緊看瞭看自己的藥箱。一直都知道健康不用吃藥,平常也不吃保健藥之類的,可是感冒,發燒時,總難免還是會感冒藥吃過頭,看來以後要注意瞭。
評分因為自己學的專業的藥學,從事的工作也是與醫藥相關的,所以看到這本書的標題時也很大的觸動,想說看下彆人眼中這個行業的隱秘。但我很失望,沒看我想看的,看到的是這本書盡一切可能的機會說服人們相信醫藥公司為瞭把藥賣給健康的人,使用一些不是很光明的手段重新定義瞭...
評分說實話平時對這種行業內幕的書不關心,這次也是朋友的推薦讀瞭一下,內容還可以,揭露的某些醫藥內幕也讓我觸動瞭一下,迴傢趕緊看瞭看自己的藥箱。一直都知道健康不用吃藥,平常也不吃保健藥之類的,可是感冒,發燒時,總難免還是會感冒藥吃過頭,看來以後要注意瞭。
評分因為自己學的專業的藥學,從事的工作也是與醫藥相關的,所以看到這本書的標題時也很大的觸動,想說看下彆人眼中這個行業的隱秘。但我很失望,沒看我想看的,看到的是這本書盡一切可能的機會說服人們相信醫藥公司為瞭把藥賣給健康的人,使用一些不是很光明的手段重新定義瞭...
圖書標籤: 醫學 sickness selling FUN
i need to know how the medicine i sometimes take gets into the pharmacy at first place.
評分i need to know how the medicine i sometimes take gets into the pharmacy at first place.
評分i need to know how the medicine i sometimes take gets into the pharmacy at first place.
評分i need to know how the medicine i sometimes take gets into the pharmacy at first place.
評分i need to know how the medicine i sometimes take gets into the pharmacy at first place.
Selling Sickness 2024 pdf epub mobi 電子書 下載