Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-27

Marketing 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Michael Solomon

出品人:

页数:608

译者:

出版时间:2006-12-08

价格:USD 133.33

装帧:Paperback

isbn号码:9780132299206

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图书标签: [专业]-[营销]

Marketing 2024 pdf epub mobi 电子书图书描述

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value—for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Marketing 2024 pdf epub mobi 电子书

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