Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-29

Marketing 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill/Irwin

作者:Roger Kerin

出品人:

页数:512

译者:

出版时间:2008-11-06

价格:$ 172.04

装帧:Paperback

isbn号码:9780073381060

丛书系列:

图书标签: [专业]-[营销] RPI Marketing

Marketing 2024 pdf epub mobi 电子书图书描述

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing 2024 pdf epub mobi 电子书

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