Growth Hacker Marketing

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Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer.

出版者:Portfolio
作者:Ryan Holiday
出品人:
页数:56
译者:
出版时间:2013-9-3
价格:USD 10.31
装帧:kindle
isbn号码:9780698138247
丛书系列:
图书标签:
  • marketing 
  • 营销 
  • 互联网 
  • startup 
  • growthheacker 
  • 创业 
  • Marketing 
  • 商业 
  •  
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Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works.

In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."

—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."

—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth

“Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”

—Tim Ferriss, #1 bestselling author of The 4-Hour Workweek, investor in Twitter, Uber and TaskRabbit

"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”

—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."

—Alex Korchinski, Director of Growth, Soma

"Ryan's book will help every lean entrepreneur trying to grow their business and master the art of marketing and growth."

—Patrick Vlaskovits, author of The Lean Entrepreneur

具体描述

读后感

评分

In all honesty, much of the content in the book is pretty straight forward and unintuitive. But it does the job of letting people know and think about growth hacker marketing surprisingly well. After reading the book I do think about all the things perhaps ...

评分

In all honesty, much of the content in the book is pretty straight forward and unintuitive. But it does the job of letting people know and think about growth hacker marketing surprisingly well. After reading the book I do think about all the things perhaps ...

评分

以下是我为这本书写的推荐语: “互联网+”战略之下,我的不少资深的互联网从业者朋友们纷纷临危受命,受邀加入传统企业,肩负起操刀转型的重任。然而实际运作一段时间后,点石成金者寡,浅尝辄止者众,不少人感叹每日如坐针毡,有的毅然退出,甚至宣称自己将再也不踏入传统企...  

评分

以下是我为这本书写的推荐语: “互联网+”战略之下,我的不少资深的互联网从业者朋友们纷纷临危受命,受邀加入传统企业,肩负起操刀转型的重任。然而实际运作一段时间后,点石成金者寡,浅尝辄止者众,不少人感叹每日如坐针毡,有的毅然退出,甚至宣称自己将再也不踏入传统企...  

评分

以前我们知识新闻曾经提到过增长黑客,简单地说,它就是数据专家、设计能手,还有营销人员的结合体,增长黑客可以用低成本,甚至是零成本的方法,让产品实现病毒式增长。这几年,增长黑客的概念被炒得火热,但是怎样才能获得和他们一样的思维呢?最近有本新书,叫《增长黑客营...  

用户评价

评分

对传统营销人来说,蛮有启发性的。“增长黑客”约等于国内的“互联网思维”,书里的例子也可以用小米的案例来佐证,说明我朝在互联网运营领域也不亚于美帝啊。

评分

简单清晰,入门增长黑客的概念

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不断要你信息、要你分享的“互联网思维”的鼻祖

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A bit redundant, but crystal clear to make the point. Marketing is inherent in product development. Regard it more of a mind-set than a tool kit. And this is only the first step. How to make it testable, trackable, and scalable is beyond the scope of this book though.

评分

不断要你信息、要你分享的“互联网思维”的鼻祖

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