Thoughts on Design

About the AuthorMichael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.

出版者:Chronicle Books

作者:Paul Rand

页数:96

出版时间:2014-8-19

价格:USD 14.86

装帧:Paperback

isbn号码:9780811875448

图书标签:设计平面设计Rand设计理论英文designDesign英文原版

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

读后感

This little book deals with essential problems of contemporary graphic design. It mainly discusses: 1. the general principle of design (which is to be beautiful and useful in the same time) ; 2.how designer could create their works by using symbol, humor, r...  

这本书的历史已经有70年了。作为被科技“教主”乔布斯誉为“大师”的平面设计师保罗·兰德，当年在书中提出的设计理念，如今看起来仍然是有效的。 作者在前言中说：“笔者相信只有运用了那些永恒的法则，设计师的作品才可能逐步达到合格的水准，而创作者也才能理解‘流行时尚’...  

入手这本小书有些偶然。源于年初立下的若干flag中的一个，要积极开展多元化阅读，努力涉猎多领域的图书。截止到目前，效果还不错，比如阅读了天文学、地理学一类以前碰也不会碰的书，虽然翻开美国大学生的地理课本时总有一些头大，但认真读下去还是很有收获，例如现在看新闻时...  

用户评价

英语表达似乎有点问题，有人让我试译了几句，我只好意译了

33岁写的。地铁读物。

一口气读完，实用而精彩~Paul Rand, "Picasso of Graphic Design"

簡潔扼要的principles就算過百年都不會過時

一口气读完，实用而精彩~Paul Rand, "Picasso of Graphic Design"