●全球大数据权威、可穿戴设备之父、MIT人类动力学实验室主任。
●在近30年执教生涯中,彭特兰培养出了50余位博士,其中一半成长为该研究领域的领军人物,1/4成为创业公司的创始人,1/4成为业界相关领域的中坚力量。彭特兰的实验室孵化出了30家以上的高科技企业。
●在全球计算科学领域,彭特兰是被引述次数最多的科学家之一。2011年,《福布斯》评选他为全球大数据权威,《新闻周刊》称他是“改变20世纪的100位美国人”之一。2012年,他关于大数据应用的文章获得《哈佛商业评论》的麦肯锡奖。2008年和2013年,他的研究成果更是两度摘得《麻省理工科技评论》“年度十大突破性科学技术”桂冠。
发表于2024-06-16
Social Physics 2024 pdf epub mobi 电子书
1 坚持看完本书,就内容的可阅读性来说,没有什么新理念,就是提了几个新名词,简单解释一下就可以了,没必要写成一个200多页的书。 2 书的页数250页左右,引言、序、推荐、目录等20页,附录和参考书目占了42页,每个章节都空了2-3页,每页的内容也不太多,感觉纯粹是为了凑数...
评分好多人都抢着看 是爱情小说 刘岚由此生发感慨 指导我说 董淑燕 以后你也写爱情小说吧 爱情小说畅销 千万不要写那种大家都看不懂的 不过可以偶尔蹦出一句来 让他们崇拜崇拜 这话听着好像说的人已经出了N本书了 不过化学老师还有一个提议说写文章要写萨达姆没有被抓 ...
评分从来不认为有社会科学这回事,跟自然科学的严谨相比,什么主义、理论这类定性描述,毫无准确真实可言,可攀上大数据,好像有那么回事了。 和考古,纪录片相比,社交媒体和可穿戴设备产生的数据的可信度要低一些,但胜在数据完整性。作为群体思想到决策的放大器来观察社会还是不...
评分“拥有最好想法的并不是最聪明的人,而是那些最擅长从别人那里获取想法的人;推动变革的并不是最坚定的人,而是那些最能与志同道合者相处的人;最能激发人的不是财富和声望,而是来自同伴的尊重和帮助。物理学旨在了解能量的流动是如何转化为运动的改变,社会物理学旨在了解想...
评分图书标签: 社会物理 社会计算 复杂系统 NonFiction 通识 营销 英文原版 经济学
From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence
If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.
Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.
Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.
Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.
话题很有意思,作者也很牛,可惜作者从材料的组织,观点的叙述,到表达的趣味都是完全没有的,还不如直接去看他写的论文呢……不推荐不推荐不推荐
评分一个物理PhD candidate 和一个社会学PhD candidate 讨论小组的第一本书
评分读完无感,需要把作者的论文都找来读。。。汪小帆和女儿翻译了这本书,有机会再读一遍。
评分话题很有意思,作者也很牛,可惜作者从材料的组织,观点的叙述,到表达的趣味都是完全没有的,还不如直接去看他写的论文呢……不推荐不推荐不推荐
评分一个物理PhD candidate 和一个社会学PhD candidate 讨论小组的第一本书
Social Physics 2024 pdf epub mobi 电子书