Marketing: A Love Story: How to Matter to Your Customers

出版者:CreateSpace Independent Publishing Platform

作者:Bernadette Jiwa

页数:108

出版时间:2014-10-1

价格:USD 6.99

装帧:Paperback

isbn号码:9781500619213

图书标签:工具书marketingbusiness

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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it?

What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?

What if marketing was how we found more ways to do better work and to matter to our customers?

What if marketing was where we began our journey towards understanding what people need and want?

What if it was our vantage point for seeing the world through the eyes of our customers?

How different would marketing be then?

用户评价

本来就是个blog选集 只有blog的水平

Gift from Kat - my first mentor in marketing. Marketing should start with understanding your customers, what they need, want, fear or hope. It's about building trust and LT relationship. Great brands is a part of people's stories.

Gift from Kat - my first mentor in marketing. Marketing should start with understanding your customers, what they need, want, fear or hope. It's about building trust and LT relationship. Great brands is a part of people's stories.

本来就是个blog选集 只有blog的水平

Gift from Kat - my first mentor in marketing. Marketing should start with understanding your customers, what they need, want, fear or hope. It's about building trust and LT relationship. Great brands is a part of people's stories.