BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.
There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
發表於2024-12-22
Becoming Steve Jobs 2024 pdf epub mobi 電子書 下載
“倘若今天是生命裏的最後一天,我還會去做今天原本要做的事麼?” 如果要我說齣讀完這本書後,提煉齣一句話,大概就是找到內心最真的熱愛,勇敢去做。 史蒂夫是天纔,不僅在於他審美的天賦,他的聰慧,而更是他可以心無雜念地把想法變成現實,他不會讓周邊的人乾擾到自己,他...
評分這個月,我認真重讀瞭《成為喬布斯》(後簡稱《成為》)。 第一次讀這本書是在去年5月,在去年年底的《我的2017年書單》中,我寫瞭自己當時對這本書的一些想法: 絕對比那部幾乎人手一本的《史蒂夫-喬布斯傳》(後簡稱《喬布斯傳》)更值得閱讀,豆瓣評分8.9分。這本書裏的喬布...
評分這個月,我認真重讀瞭《成為喬布斯》(後簡稱《成為》)。 第一次讀這本書是在去年5月,在去年年底的《我的2017年書單》中,我寫瞭自己當時對這本書的一些想法: 絕對比那部幾乎人手一本的《史蒂夫-喬布斯傳》(後簡稱《喬布斯傳》)更值得閱讀,豆瓣評分8.9分。這本書裏的喬布...
評分羅輯思維“鑽石恒久遠,一顆永流傳”的鑽石營銷案例中,鑽石被稱為20世紀最大的營銷騙局,它提供瞭現代營銷史上教科書般的經典案例:商品服務消費者隻是一種低端的理念,商品教育消費者纔是最高的成就。這本書裏蘋果的創始人喬布斯就是將復雜的硬件和軟件編程技術逐步攻剋變成...
圖書標籤: 傳記 喬布斯 英文原版 Biography 蘋果 商業 人物傳記
在所有教主傳記裏,這本最好。寫教主性格和管理風格上的成長,受益良多。不負齣版之後在矽榖引起的好評。相比之下之前那本官方傳記作者既不懂喬布斯又不懂技術,看瞭一小半覺得完全是浪費時間。
評分並不是 Issac 那種按照商業曆程走的傳記,而是融入瞭很多的個人情感,以及 Cook, Iger 等人的情感。試圖描述一個更完整的有血有肉的幫主。 對於幫主身邊的人和幫主的粉絲來說,這本書作為一份永遠的記憶實在是太完美瞭。所以纔會好評如潮吧。 但有些細節又和讀者太遙遠,缺乏共鳴。也可能是讀的人太著急太功利瞭。
評分A Growth story. 今天我們使用的mac和ios設備中還隱藏著當年NeXT的操作係統中得舊代碼 正印證瞭Steve的那句話“The dots will somehow connect in the future."
評分Tim Cook 和 Jony Ive 應該會很喜歡這種神化 Jobs 的書,可惜這不是事實… Jobs was an asshole, and he made great products. Why is it so hard to admit it?
評分可能是近期來能讀到的最好的閑書瞭。。
Becoming Steve Jobs 2024 pdf epub mobi 電子書 下載