Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the “Braintrust” sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.
As a young man, Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed, all of which debuted at #1 at the box office—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and ideas that defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
Advance praise for Creativity, Inc.
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity, Inc., Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business, and innovation.”—George Lucas
發表於2025-03-07
Creativity, Inc. 2025 pdf epub mobi 電子書 下載
主要內容:皮剋斯總裁講述自己如何從一名夢想製作用科技製作動畫的工程師,變成皮剋斯的領導者的過程。並揭開瞭皮剋斯內部創意的流程,分享瞭自己管理皮剋斯的想法和理念,既讓讀者可以充分瞭解《玩具總動員》、《怪獸電力公司》、《飛屋環遊記》等景點影片的幕後創作曆程,還...
評分第12章《新的挑戰》都在講皮剋斯被迪士尼收購的時候遇到的睏境和尷尬局麵。 一邊讀,我就一邊想起瞭2016年,彌漫在朋友圈裏滴滴和優步並購産生的情緒。 《新的挑戰》中,喬布斯告知約翰拉塞特和艾德卡特姆(皮剋斯的兩位管理人員)他要把皮剋斯賣給迪士尼的時候,兩人都驚呆瞭...
評分 評分2015-10-27 發錶於三聯生活周刊微信公號 <a href="http://mp.weixin.qq.com/s?__biz=MTc5MTU3NTYyMQ==&mid=400211525&idx=1&sn=807d769eda51714032e66e543ac9accd&scene=23&srcid=1028yvAwVZOLTefse5UoXAdw#rd"">發錶於三聯生活周刊微信公號</a> 2015年6月,皮剋斯的新片《頭...
評分原載於“與書俱樂部”(http://yushuclub.com/?p=256) Pixar的創造力是舉世公認的。齣品一部《玩具總動員》可能是運氣,但是在接下來二十年中不斷推齣叫好叫座的神作則很難再歸結為運氣。如果你還認為孤證不立,那麼Pixar在接管並改造迪士尼動畫部門後,迪士尼老掉牙的公主音...
圖書標籤: 商業 管理 Pixar 創造力 思維 英文原版 思維方式 動畫
前邊詳細讀瞭,後邊主要是搜索 "steve" 讀相關內容。最後的一章“the steve we knew" 很不錯。
評分kindle上讀完,用詞偏文雅書麵。平等,鼓勵(快速)試錯,candor(坦誠溝通), 其他組織也在說,但pixar做到瞭,靠細節。 braintrust,物理空間,定期反思,notes day。特彆是notes day如何設計流程,問題,以匯聚群體智慧,有焦點,能推動進展,很有啓發。最後一章總結瞭營造創造性工作環境的starting points。
評分How institution shapes ideas and why it matters. Creativity Inc is a story of fighting fear, complicity and ego, told in the classical Pixar way
評分皮剋斯傳奇
評分前邊詳細讀瞭,後邊主要是搜索 "steve" 讀相關內容。最後的一章“the steve we knew" 很不錯。
Creativity, Inc. 2025 pdf epub mobi 電子書 下載