Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the “Braintrust” sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.
As a young man, Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed, all of which debuted at #1 at the box office—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and ideas that defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
Advance praise for Creativity, Inc.
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity, Inc., Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business, and innovation.”—George Lucas
發表於2024-11-25
Creativity, Inc. 2024 pdf epub mobi 電子書 下載
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評分第12章《新的挑戰》都在講皮剋斯被迪士尼收購的時候遇到的睏境和尷尬局麵。 一邊讀,我就一邊想起瞭2016年,彌漫在朋友圈裏滴滴和優步並購産生的情緒。 《新的挑戰》中,喬布斯告知約翰拉塞特和艾德卡特姆(皮剋斯的兩位管理人員)他要把皮剋斯賣給迪士尼的時候,兩人都驚呆瞭...
評分 評分喬布斯拯救瞭皮剋斯,皮剋斯拯救瞭迪士尼。奇跡一樣的真實故事,讓人感慨上天像有一隻手在指引世界的進步,同時又不得不深刻地自我反思,這群卓越的精英尚且在如此努力,你又有什麼資格鬆懈分毫。 無論你是誰都難逃現實的考驗,差距就在於你的選擇,很多人選擇瞭更容易走的路,...
圖書標籤: 商業 管理 Pixar 創造力 思維 英文原版 思維方式 動畫
Embrace any changes in our lives and let it be.
評分皮剋斯傳奇
評分沒有人想成為一個螺絲釘,人並不應該僅僅作為完成工作的工具。那麼,應該怎麼辦呢?
評分前邊詳細讀瞭,後邊主要是搜索 "steve" 讀相關內容。最後的一章“the steve we knew" 很不錯。
評分和在TC上的development of creativity一起改變瞭我的人生觀。沒法用一句話總結創新的秘訣,就像充滿變化的生活不能用reductionism來解構一樣。
Creativity, Inc. 2024 pdf epub mobi 電子書 下載