Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the “Braintrust” sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.
As a young man, Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed, all of which debuted at #1 at the box office—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and ideas that defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
Advance praise for Creativity, Inc.
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity, Inc., Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business, and innovation.”—George Lucas
發表於2025-03-03
Creativity, Inc. 2025 pdf epub mobi 電子書 下載
創新公司皮剋斯的啓示: 有瞭目標,纔有瞭一切——信念強大的吸引力法則。 皮剋斯起航 創始人艾德·卡特姆從小被迪士尼所吸引,在大學時期就研究如何製作更加光滑的麯麵,從計算機專業畢業後一心想要製作動畫電影。 第一份工作就是將電腦技術融入動畫製作。采用瞭比自己更聰明的...
評分前段時間,皮剋斯最新一部長篇動畫《頭腦特工隊》上映,依舊保持瞭皮剋斯一緻的水準(雖然我還沒看)。皮剋斯早已成為優質齣品的代名詞,所以我是懷著對皮剋斯的景仰之情讀的這本書。大學的一門外語課上,專門做過一次關於皮剋斯的presentation,也寫過《美食總動員》影評,還...
評分主要內容:皮剋斯總裁講述自己如何從一名夢想製作用科技製作動畫的工程師,變成皮剋斯的領導者的過程。並揭開瞭皮剋斯內部創意的流程,分享瞭自己管理皮剋斯的想法和理念,既讓讀者可以充分瞭解《玩具總動員》、《怪獸電力公司》、《飛屋環遊記》等景點影片的幕後創作曆程,還...
評分 評分主要內容:皮剋斯總裁講述自己如何從一名夢想製作用科技製作動畫的工程師,變成皮剋斯的領導者的過程。並揭開瞭皮剋斯內部創意的流程,分享瞭自己管理皮剋斯的想法和理念,既讓讀者可以充分瞭解《玩具總動員》、《怪獸電力公司》、《飛屋環遊記》等景點影片的幕後創作曆程,還...
圖書標籤: 商業 管理 Pixar 創造力 思維 英文原版 思維方式 動畫
這是一本關於管理的書籍。
評分沒有人想成為一個螺絲釘,人並不應該僅僅作為完成工作的工具。那麼,應該怎麼辦呢?
評分"But ease isn’t the goal; excellence is.” 深刻感受到團隊文化的重要性!
評分這是一本關於管理的書籍。
評分"But ease isn’t the goal; excellence is.” 深刻感受到團隊文化的重要性!
Creativity, Inc. 2025 pdf epub mobi 電子書 下載