Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the “Braintrust” sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.
As a young man, Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed, all of which debuted at #1 at the box office—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and ideas that defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
Advance praise for Creativity, Inc.
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity, Inc., Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business, and innovation.”—George Lucas
發表於2024-11-05
Creativity, Inc. 2024 pdf epub mobi 電子書 下載
《創新公司》這本書的作者是皮剋斯CEO艾德,整本書撰述他實打實的實戰經驗,和從經驗中所獲得的智慧。沒有一句廢話,看的心潮澎湃。公司發展的每個階段,都適閤再次拿起此書重讀一遍。 Pixar皮剋斯從95年開始到現在(2019年)一共製作瞭21部電影,這21部電影在IMDB平均得分8分...
評分 評分 評分大多數工作讓我覺得恐懼 —— 因為人變成瞭螺絲釘,隻是完成工作的工具而已。假如沒有多少錢,這樣的生活有什麼意義?可大多數公司都在強調要奉獻、996…… 工作,就一定要當螺絲釘嗎? 這本書就是對於這個問題的迴答。主要內容可分為: - 皮剋斯是怎樣成功的(怎樣建設Creativ...
評分小時候,大姨去美國齣差,給錶姐帶迴一隻米妮玩偶,那個時候美元對人民幣還在1:8.5上下徘徊,一個正版的迪士尼玩具能讓人艷羨很久。於是內心深處,第一次種下瞭“嫉妒”的種子——有朝一日,一定要把屋子擺滿米奇、米妮、唐納德和黛西,還有那隻叫做布魯托的調皮狗。 匯率一...
圖書標籤: 商業 管理 Pixar 創造力 思維 英文原版 思維方式 動畫
我喜歡的Pixar。thought-provoking
評分Becoming Steve Jobs裏提到Ed Catmull可能是全球最懂創意團隊管理的經理。Creativity Inc.讓我看到皮剋斯成功、後《獅子王》時代迪士尼文藝復興的Masterminds如何創作、管理、保護、引導。最重要的是:Candor + People。沒有人,哪來Idea?又怎麼去執行Idea?從書開篇的For Steve、最後的The Steve We Know,以及Byline中的Amy Wallace這些細節,Ed絕對是一個願意也懂得分享的低調智者。期待新片Inside Out! Finished on 05/24/2015
評分omg, what a great book
評分“Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that create fear.”
評分我喜歡的Pixar。thought-provoking
Creativity, Inc. 2024 pdf epub mobi 電子書 下載