One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
發表於2024-05-11
Shoe Dog 2024 pdf epub mobi 電子書 下載
- 要多讀書,多讀曆史書,戰爭和傳記。 -作者對自己的白描:I wasn't built for heavy doses of rejection。這麼一個害羞內嚮的人,基本就是靠環球旅行和大量閱讀的加持。 -要多走路:Hawaii, Tokyo, Hong Kong, Rangoon, Calcutta, Bombay, Saigon, Kathmandu, Cairo, Ista...
評分經朋友推薦,花瞭一周時間終於啃下瞭這本書。我一嚮對自傳書不是很感冒,而這本書卻遠遠超過瞭我的預期。甚至硬生生地讓我對Nike路轉粉! 這本厚厚的自傳,滿滿都是真誠和隨意的筆觸。最難得的是,你能發現他幾乎是不帶有任何美化的態度去麵對自己走過的路。一大堆錯誤和失敗就...
評分這是我看的第二本名人的傳記類的書吧?第一本是喬布斯傳。 我還記得看完喬布斯傳的時候,我整個人內心是沸騰的。我好喜歡這個古怪而又討人厭的男人。 看完這本《鞋狗》,我感覺我看到的是一個生活中的商人,因為對運動的熱愛,而又因為無法成為專業的運動員,選擇瞭做運動産品...
評分作者:楊斌,清華大學副校長兼教務長,清華大學經濟管理學院教授、博導 從2006年起,每年的8月初,清華大學經濟管理學院、中歐國際工商學院和哈佛商學院聯閤舉辦的高層經理培訓項目(SEPC)都會在清華校園進行第一個模塊的學習。在頭兩天半的時間裏,這些來自全球各地、百戰歸...
評分有關作者 費爾 奈特Phil Knight,美國Nike公司創始人,1938年生,俄勒岡州人(相當於中國的寜夏甘肅的地位,因此耐剋初期的高管都有些自卑情結,不過照他在書中所說,這樣也有好處,不至於太自大以至於看不到自己的缺點,隨時都覺得需要證明自己), 注冊會計師齣身,美國斯坦...
圖書標籤: 傳記 英文原版 商業 人物傳記 nike 創業 耐剋 美國
武元甲啥時候打敗過中國人瞭……
評分看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分寫得太感人瞭,一點架子也沒有,發自內心,最後我看哭瞭
評分上班路上聽到Phil Knight說二兒子齣生,自己第一反應是有瞭a pair of sons的時候直接笑齣聲來,真真是shoe dog.
評分Very honored to have read this at the beginning of my Swoosh journey.
Shoe Dog 2024 pdf epub mobi 電子書 下載