One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
发表于2025-03-22
Shoe Dog 2025 pdf epub mobi 电子书
有关作者 费尔 奈特Phil Knight,美国Nike公司创始人,1938年生,俄勒冈州人(相当于中国的宁夏甘肃的地位,因此耐克初期的高管都有些自卑情结,不过照他在书中所说,这样也有好处,不至于太自大以至于看不到自己的缺点,随时都觉得需要证明自己), 注册会计师出身,美国斯坦...
评分 评分对于一个跑者来说,耐克的鞋可能比不上亚瑟士、NewBalance,甚至不一定比阿迪好,但你一定至少穿过一次。 对于一个投资者而言,耐克作为全球第一运动品牌,是一只不折不扣的大牛股,又处在比较容易理解的消费行业,研究好它的历史对你的投资一定会有帮助。(1979~1999年,耐克...
评分 评分有关作者 费尔 奈特Phil Knight,美国Nike公司创始人,1938年生,俄勒冈州人(相当于中国的宁夏甘肃的地位,因此耐克初期的高管都有些自卑情结,不过照他在书中所说,这样也有好处,不至于太自大以至于看不到自己的缺点,随时都觉得需要证明自己), 注册会计师出身,美国斯坦...
图书标签: 传记 英文原版 商业 人物传记 nike 创业 耐克 美国
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
评分看传记感受他人的精神面貌,弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。
评分耐克创始人回忆录,一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年,与鬼冢虎的恩恩怨怨,与银行的博弈现金流的枯竭,甚至遇到政治阻力,精彩纷呈。1962年,奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜,后来科比和老虎都成为耐克最具影响力的代言人,冥冥之中有天意
评分Audio 听了三个月才听完。故事好,写得也好。
评分好些重要的人物Bowerman,Strasser,Woodell,Johnson……形象都描绘得异常立体,跃然纸上。我是对球鞋几乎毫无兴趣的人,十几年来Nike/Adidas/Puma发音都是错的,但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作,血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默,让我想起何伟的文风。我最喜欢的一小段是在跟日本人打官司时候,Phil每天给儿子讲完bed time story,他会坐回到客厅的recliner上,给曾经并不亲近的老爸打电话讨论案件,time for his own bed time story. 最后一章写身边人的离去和bucket list,我又俗套地一边听着一边哭了。好真诚的一个人。
Shoe Dog 2025 pdf epub mobi 电子书