Shoe Dog 2024 pdf epub mobi 电子书

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Shoe Dog 2024 pdf epub mobi 电子书著者简介

One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.

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发表于2024-04-28

Shoe Dog 2024 pdf epub mobi 电子书

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出版者:Scribner

作者:Phil Knight

出品人:

页数:400

译者:

出版时间:2016-4-26

价格:USD 29.00

装帧:Hardcover

isbn号码:9781501135910

丛书系列:

图书标签: 传记英文原版商业人物传记 nike 创业耐克美国

Shoe Dog 2024 pdf epub mobi 电子书图书描述

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Shoe Dog 2024 pdf epub mobi 电子书

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Shoe Dog 2024 pdf epub mobi 用户评价

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It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.

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武元甲啥时候打败过中国人了……

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Very honored to have read this at the beginning of my Swoosh journey.

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自认为是体育迷，我一直以为阿迪达斯比耐克更牛一些，可能因为小时候是足球迷，三叶草在足球领域太强势了。认识NIKE是中学时代，一方面是NBA，一方面是美国霹雳舞文化，所以，我一直以为Nike是个文化品牌。这本书告诉我，Nike起家时，就是货真价值的专业体育运动装备。截止书中的数据，大概2007年，Nike的销售是160亿美金，阿迪达斯是100亿（用作者的原话，Who is counting？）

Shoe Dog 2024 pdf epub mobi 电子书