Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013.
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
發表於2024-06-26
Consumer Behavior 2024 pdf epub mobi 電子書 下載
惟有能夠不為錶麵的現象所迷惑,纔能夠認清經典的價值。 絕大多數人很難讀完這本書,即便你和年輕時候的我一樣,對於廣告和營銷充滿瞭憧憬與激情,很大一部分原因是因為,至今存在的任何一個中譯本,都翻譯得不太好。 你很容易就迷失在對中英文不同句式的生硬翻譯之中,我確...
評分因為還在上學的原因,在讀這個原版。這是研究生的教材,對沒有四年大學的相關背景的童鞋,建議你就彆讀瞭。原版比較有意思,貫穿很多理論和案例。中文的沒有看過,不過很多東西沒有辦法翻譯過去,意境是不太一樣的。
評分請懂行的朋友說說這本與人大齣的另外一本消費者行為學的區彆 那本標瞭中國版http://book.douban.com/subject/2015536/
評分 評分隨著經濟的發展,消費者也越來越傾嚮於購買具有享樂價值的東西,而不隻是看中産品的基本功能(包括價格)。因此一些獨特性的感覺,比如哈雷摩托的聲音、星巴剋的香味等,能幫助産品在競爭對手中脫穎而齣。所以要說産品的設計是産品成功與否的關鍵驅動力,則一點都不過分。而若...
圖書標籤: 消費 營銷 社會學 Reading
奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
Consumer Behavior 2024 pdf epub mobi 電子書 下載