Decoding the Social World 2024 pdf epub mobi 電子書 下載


Decoding the Social World

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Decoding the Social World pdf epub mobi 著者簡介

Sandra González-Bailón is Assistant Professor at the Annenberg School for Communication, University of Pennsylvania, and Research Associate at the Oxford Internet Institute, University of Oxford.


Decoding the Social World pdf epub mobi 圖書描述

How data science and the analysis of networks help us solve the puzzle of unintended consequences.

Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences―offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit.

González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications―and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

Decoding the Social World 2024 pdf epub mobi 電子書 下載

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發表於2024-12-24

Decoding the Social World 2024 pdf epub mobi 電子書 下載

Decoding the Social World 2024 pdf epub mobi 電子書 下載

Decoding the Social World 2024 pdf epub mobi 電子書 下載



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出版者:MIT Press
作者:Sandra González-bailón
出品人:
頁數:256
譯者:
出版時間:2018-1-23
價格:GBP 24.95
裝幀:Hardcover
isbn號碼:9780262037075
叢書系列:

圖書標籤: communication  網絡社會  社科  方法論  technology  科普  社會學  理論/學術   


Decoding the Social World 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Decoding the Social World pdf epub mobi 用戶評價

評分

更像一個加長版的monograph,不是很深。但是所涉話題寫得既專業又漂亮。

評分

更像一個加長版的monograph,不是很深。但是所涉話題寫得既專業又漂亮。

評分

更像一個加長版的monograph,不是很深。但是所涉話題寫得既專業又漂亮。

評分

更像一個加長版的monograph,不是很深。但是所涉話題寫得既專業又漂亮。

評分

更像一個加長版的monograph,不是很深。但是所涉話題寫得既專業又漂亮。

Decoding the Social World 2024 pdf epub mobi 電子書 下載


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