Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
发表于2025-01-06
Happy Money 2025 pdf epub mobi 电子书
做为一个没钱的守财奴太久,已经不知道如何去用钱让自己感到幸福了。钱如果不运用,它只是账户上的一个数字而已。我太缺少花大钱花好钱的经验了。以前一直是想着如何能最高效的花钱,不买多余的、重复的东西。但任何事物的效率都是不能无限制提升的。当效率无法提升时,就要找...
评分挺不错的一本小书,一共5个原则,每个在coursera的irrationality那个课都讲过了,例子写的也不错。书的行为非常好,很流畅不晦涩,实验该描述的描述该简略的简略,比那本《priceless》强太多。一百页左右没事读读,学学怎么花钱更开心,还是不错的。 5个principle 1. buy expe...
评分 评分本来抱着看鸡汤的心态去看了,没想到还是本算严谨的学术文,后面给出了参考文献。那我也只能抱着严谨的态度去评价了。 可能毕竟也只是入门学术文啊,作者并没有给出幸福感比对的具体方法和算法,其次,作者的实验调查对象来说也没有明确的给出年龄和收入分布。 还有个比较大的...
评分图书标签: 英文原版 经济学 管理 社会学 消费心理学 技术 成长 思维
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
我爱钱 有钱使我快乐 = =
评分我爱钱 有钱使我快乐 = =
评分我爱钱 有钱使我快乐 = =
评分我爱钱 有钱使我快乐 = =
评分我爱钱 有钱使我快乐 = =
Happy Money 2025 pdf epub mobi 电子书