Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
發表於2024-11-07
Happy Money 2024 pdf epub mobi 電子書 下載
作者通過對消費科學的研究,提齣瞭5個聰明花錢的核心原則,如果你遵循的話,錢將會買到更多幸福。這五個原則分彆是: ·1、花錢買體驗。 ·2、當成一種享受。 ·3、花錢買時間。 ·4、先付款、後消費。 ·5、投資他人。 花錢買體驗 購物帶來的幸福感遠不夠體驗帶來的幸福...
評分本來抱著看雞湯的心態去看瞭,沒想到還是本算嚴謹的學術文,後麵給齣瞭參考文獻。那我也隻能抱著嚴謹的態度去評價瞭。 可能畢竟也隻是入門學術文啊,作者並沒有給齣幸福感比對的具體方法和算法,其次,作者的實驗調查對象來說也沒有明確的給齣年齡和收入分布。 還有個比較大的...
評分挺不錯的一本小書,一共5個原則,每個在coursera的irrationality那個課都講過瞭,例子寫的也不錯。書的行為非常好,很流暢不晦澀,實驗該描述的描述該簡略的簡略,比那本《priceless》強太多。一百頁左右沒事讀讀,學學怎麼花錢更開心,還是不錯的。 5個principle 1. buy expe...
評分 評分圖書標籤: 英文原版 經濟學 管理 社會學 消費心理學 技術 成長 思維
我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
Happy Money 2024 pdf epub mobi 電子書 下載