Integrated Marketing Communication 2024 pdf epub mobi 电子书

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发表于2024-07-08

Integrated Marketing Communication 2024 pdf epub mobi 电子书

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出版者:Rowman & Littlefield Publishers, Inc.

作者:Robyn Blakeman

出品人:

页数:280

译者:

出版时间:2007-04-16

价格:USD 44.95

装帧:Paperback

isbn号码:9780742529649

丛书系列:

图书标签: 美国整合营销课本教材 Marketing ICM

Integrated Marketing Communication 2024 pdf epub mobi 电子书图书描述

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices-and how these affect the development of the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches.

Integrated Marketing Communication 2024 pdf epub mobi 电子书

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