Integrated Marketing Communication 2025 pdf epub mobi 電子書 下載

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Integrated Marketing Communication pdf epub mobi 著者簡介

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Integrated Marketing Communication pdf epub mobi 圖書描述

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices-and how these affect the development of the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches.

Integrated Marketing Communication 2025 pdf epub mobi 電子書 下載

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發表於2025-01-05

Integrated Marketing Communication 2025 pdf epub mobi 電子書 下載

Integrated Marketing Communication 2025 pdf epub mobi 電子書 下載

Integrated Marketing Communication 2025 pdf epub mobi 電子書 下載

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Integrated Marketing Communication pdf epub mobi 讀後感

圖書標籤: 美國  整閤營銷  課本  教材  Marketing  ICM   

Integrated Marketing Communication pdf epub mobi 用戶評價

Integrated Marketing Communication 2025 pdf epub mobi 電子書 下載

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