Scoring Points 2024 pdf epub mobi 电子书

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发表于2024-11-20

Scoring Points 2024 pdf epub mobi 电子书

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虽然读着读着就感觉是在对tesco用力吹捧，但是语言却也不枯燥。本来是抱着了解tesco如何利用它的clubcard所收集的信息进行战略决策和具体营销，但是没有想到整个clubcard诞生的过程以及1990s年代英国几大超市集团之间的混战也很吸引人。是本闲来无事了解英国本土商业形态的...

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出版者:Kogan Page Ltd

作者:Humby, Clive/ Hunt, Terry/ Phillips, Tim

出品人:

页数:294

译者:

出版时间:2007-2

价格:39.95

装帧:HRD

isbn号码:9780749447526

丛书系列:

图书标签: 商业业务 CRM

Scoring Points 2024 pdf epub mobi 电子书图书描述

"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt. The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, the benefits for Tesco and its customers. "Scoring Points" is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business.

Scoring Points 2024 pdf epub mobi 电子书

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