Product Marketing for Technology Companies 2024 pdf epub mobi 电子书

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发表于2024-11-30

Product Marketing for Technology Companies 2024 pdf epub mobi 电子书

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出版者:Butterworth-Heinemann

作者:Butje, Mark

出品人:

页数:208

译者:

出版时间:2005-3

价格:$ 62.09

装帧:Pap

isbn号码:9780750659949

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Product Marketing for Technology Companies 2024 pdf epub mobi 电子书图书描述

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: selecting target markets; creating a positioning statement; writing a financial paragraph; and motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. It features the proven methodology for positioning and strategy development used by Brodeur Marketing. It contains ready-to-use examples and templates that can be easily applied by the product manager. It is written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market.

Product Marketing for Technology Companies 2024 pdf epub mobi 电子书

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