The Customer Century 2024 pdf epub mobi 电子书
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发表于2024-11-27
The Customer Century 2024 pdf epub mobi 电子书
The Customer Century 2024 pdf epub mobi 电子书
The Customer Century 2024 pdf epub mobi 电子书
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出版者:Routledge
作者:Gronstedt, Anders
出品人:
页数:256
译者:
出版时间:2000-1
价格:$ 65.48
装帧:HRD
isbn号码:9780415921992
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The Customer Century 2024 pdf epub mobi 电子书 图书描述
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming "customer century". Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is an essential guide to success in the Customer Century.
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