The Customer Century

出版者:Routledge

作者:Gronstedt, Anders

页数:256

出版时间:2000-1

价格:$ 65.48

装帧:HRD

isbn号码:9780415921992

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming "customer century". Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is an essential guide to success in the Customer Century.