Communicating When Your Company is Under Siege

出版者:Fordham Univ Pr

作者:Pindsdorf, Marion K.

页数:171

出版时间:1999-3

价格:$ 67.80

装帧:HRD

isbn号码:9780823217830

Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.