Communicating When Your Company is Under Siege

Communicating When Your Company is Under Siege pdf epub mobi txt 电子书 下载 2025

出版者:Fordham Univ Pr
作者:Pindsdorf, Marion K.
出品人:
页数:171
译者:
出版时间:1999-3
价格:$ 67.80
装帧:HRD
isbn号码:9780823217830
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Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

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