Qualitative Methods in Management Research 2024 pdf epub mobi 电子书

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发表于2024-11-29

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出版者:Sage Pubns

作者:Gummesson, Evert

出品人:

页数:264

译者:

出版时间:1999-11

价格:$ 94.92

装帧:Pap

isbn号码:9780761920144

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Qualitative Methods in Management Research 2024 pdf epub mobi 电子书图书描述

'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Qualitative Methods in Management Research 2024 pdf epub mobi 电子书

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