Advertising and Popular Culture 2025 pdf epub mobi 电子书

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发表于2025-01-11

Advertising and Popular Culture 2025 pdf epub mobi 电子书

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出版者:Sage Pubns

作者:Fowles, Jib

出品人:

页数:296

译者:

出版时间:1996-1

价格:$ 89.27

装帧:Pap

isbn号码:9780803954830

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Advertising and Popular Culture 2025 pdf epub mobi 电子书图书描述

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.

Advertising and Popular Culture 2025 pdf epub mobi 电子书

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