Research in Consumer Behavior

出版者:Elsevier Science Ltd

作者:Belk, Russell W. 编

页数:286

出版时间:2006-7

价格:$ 126.50

装帧:HRD

isbn号码:9780762313044

图书标签:心理学外文

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.