Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
發表於2024-12-02
Research in Consumer Behavior 2024 pdf epub mobi 電子書 下載
圖書標籤: 心理學 外文
Research in Consumer Behavior 2024 pdf epub mobi 電子書 下載