From Brand Vision to Brand Evaluation, Second Edition 2024 pdf epub mobi 电子书

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发表于2024-12-28

From Brand Vision to Brand Evaluation, Second Edition 2024 pdf epub mobi 电子书

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出版者:Butterworth-Heinemann

作者:Leslie de Chernatony

出品人:

页数:320

译者:

出版时间:2006-04-17

价格:USD 49.95

装帧:Paperback

isbn号码:9780750667494

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From Brand Vision to Brand Evaluation, Second Edition 2024 pdf epub mobi 电子书图书描述

The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands", a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management. It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company.

From Brand Vision to Brand Evaluation, Second Edition 2024 pdf epub mobi 电子书

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