Exploring Public Relations 2024 pdf epub mobi 电子书

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Exploring Public Relations 2024 pdf epub mobi 电子书著者简介

Dr Ralph Tench is the subject leader for public relations at Leeds Metropolitan University. A member of the CIPR, he has presented his research around the world and taught public relations at several European universities. Tench is widely published in books and academic journals ranging from management to education journals.

Liz Yeomans is principal lecturer in public relations at Leeds Metropolitan University. Since joining the university Yeomans has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, Liz has developed and taught new courses for working professionals – including the nationally-recognised qualification the Chartered Institute of Public Relations Diploma.

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发表于2024-07-05

Exploring Public Relations 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Ralph Tench

出品人:

页数:672

译者:

出版时间:2006-5

价格:$ 155.26

装帧:Textbook Paperback

isbn号码:9780273688891

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图书标签: PR

Exploring Public Relations 2024 pdf epub mobi 电子书图书描述

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

Exploring Public Relations 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

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