Strategic Brand Management 2024 pdf epub mobi 电子书

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发表于2024-07-06

Strategic Brand Management 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Kevin Lane Keller

出品人:

页数:720

译者:

出版时间:2007-6-23

价格:USD 223.20

装帧:Hardcover

isbn号码:9780131888593

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图书标签: 品牌 marketing 教材 ILBM 广告 MKT IMC 1

Strategic Brand Management 2024 pdf epub mobi 电子书图书描述

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

Strategic Brand Management 2024 pdf epub mobi 电子书

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