Strategic Management in the Hospitality Industry

出版者:Prentice Hall

作者:Olsen, Michael D./ Tse, Eliza Ching Yick/ West, Joseph J.

页数:384

出版时间:2007-7

价格:$ 125.88

装帧:Pap

isbn号码:9780131196629

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

用户评价

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Olsen教授如果真的来课堂，我们学到的会比已经学到的还多么？书，没有看，但好像又都看过了；sold

Olsen教授如果真的来课堂，我们学到的会比已经学到的还多么？书，没有看，但好像又都看过了；sold

Olsen教授如果真的来课堂，我们学到的会比已经学到的还多么？书，没有看，但好像又都看过了；sold

Olsen教授如果真的来课堂，我们学到的会比已经学到的还多么？书，没有看，但好像又都看过了；sold