Global Marketing Management (7th Edition)

出版者:Prentice Hall

作者:Warren J. Keegan

页数:617

出版时间:2001-07-23

价格:USD 185.33

装帧:Paperback

isbn号码:9780130332714

图书标签:商业marketing

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

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大学时代最稀饭的一本~~

大学时代最稀饭的一本~~

大学时代最稀饭的一本~~

大学时代最稀饭的一本~~

大学时代最稀饭的一本~~