The Employer Brand 2024 pdf epub mobi 电子书

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发表于2024-05-17

The Employer Brand 2024 pdf epub mobi 电子书

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出版者:John Wiley*

作者:BARROW

出品人:

页数:214

译者:

出版时间:2005-11

价格:433.47元

装帧:HRD

isbn号码:9780470012734

丛书系列:

图书标签: 雇主品牌 hr 管理 marketing

The Employer Brand 2024 pdf epub mobi 电子书图书描述

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr?t a Manger.

The Employer Brand 2024 pdf epub mobi 电子书

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