The Expressive Organization 2024 pdf epub mobi 電子書 下載

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The Expressive Organization pdf epub mobi 著者簡介

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The Expressive Organization pdf epub mobi 圖書描述

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

The Expressive Organization 2024 pdf epub mobi 電子書 下載

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發表於2024-12-01

The Expressive Organization 2024 pdf epub mobi 電子書 下載

The Expressive Organization 2024 pdf epub mobi 電子書 下載

The Expressive Organization 2024 pdf epub mobi 電子書 下載

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圖書標籤: 設計  brand   

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