International and Intercultural Public Relations 2025 pdf epub mobi 电子书
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发表于2025-01-04
International and Intercultural Public Relations 2025 pdf epub mobi 电子书
International and Intercultural Public Relations 2025 pdf epub mobi 电子书
International and Intercultural Public Relations 2025 pdf epub mobi 电子书
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出版者:Prentice Hall
作者:Parkinson, Michael G., Ph.D./ Ekachai, Daradirek
出品人:
页数:408
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出版时间:2005-6
价格:$ 109.38
装帧:HRD
isbn号码:9780205375202
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International and Intercultural Public Relations 2025 pdf epub mobi 电子书 图书描述
International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.
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