Public Relations 2024 pdf epub mobi 电子书

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发表于2024-09-27

Public Relations 2024 pdf epub mobi 电子书

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出版者:Addison-Wesley

作者:Guth, David W./ Marsh, Charles

出品人:

页数:624

译者:

出版时间:2002-6

价格:$ 105.09

装帧:Pap

isbn号码:9780205459537

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Public Relations 2024 pdf epub mobi 电子书图书描述

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Public Relations 2024 pdf epub mobi 电子书

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